Small Business Blog
June 14, 2013 :: Karen AxeltonWhat Are Consumers Spending on This Summer—and How Can You Get Your Share? Read Karen Axelton's post to find out. Is a Talent Shortage Hurting Your Customer Service? Find out why small business owners still struggle to fill jobs in Rieva...
June 07, 2013 :: Karen AxeltonIf you own a restaurant or food-related business, you won't want to miss Rieva Lesonsky's post on Tasty Food Trends for 2013 and Beyond. Want to expand your empire? Read Maria Valdez Haubrich's post Is Now a Good Time to Buy a Business? to see...
May 31, 2013 :: Karen AxeltonIs your email marketing missing the mark? Read Rieva Lesonsky's post to learn The 1 Simple Trick That Makes Your Email Marketing More Effective. Facebook contests can be effective--but also tricky. Read Monika Jansen's 7 Tips From an Expert on...
May 24, 2013 :: Rieva LesonskyYou're sending out emails, but is anyone responding? If not, Monika Jansen has 9 Easy Ways to Improve Email Click-Through Rates. What are customer personas and how can they help your marketing? Find out in 4 Easy Steps to Create Customer...
May 17, 2013 :: Karen AxeltonDid your small business have reason to celebrate on Mother's Day? If you're marketing to moms right, you did--check out Maria Valdez Haubrich's post When It Comes to Social Media, Mom Just Can’t Get Enough, for tips on what moms want. Wondering...
May 13, 2013 :: Monika JansenOne of my favorite sources of marketing information is MarketingProfs – I learn so much from them. In a recent post, they wrote about the types of content that Google loves the most. I went through the list and pulled out the top 7 types that I...
Small Business Success Index 5 - February 2011
|Marketing & Innovation||71||70||70||65||65|
Highlights from SBSI Wave 5:
- Optimism at an all-time high: For the first time in two years, more small business owners think the economic climate is “improving” rather than “worsening” (35 percent compared to 19 percent).
- Increased use of Social Media : The number of Small Businesses using social media has increased and is now used by almost one out of three enterprises 31 percent(up from 24 percent a year ago and 12 percent two years ago )
- More businesses online: Websites are the fastest growing online solution for small businesses ;over 56 percent now have websites, up from 46 percent a year ago.
- Hiring: Many small businesses – 28 percent of the total – are planning on adding staff in 2011, while only 2 percent are considering reductions.