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Small Business Success Index

Index Score*   Grade
75 marginal
Capital Access 67
Marketing & Innovation 70
Workforce 79
Customer Service 91
Computer Technology 74
Compliance 90
*Index score is calculated on a 1-100 scale.
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#GrowSmartBiz Video: SmallBiz Quick Tip: Adding Personality to your Business by Rohit Bhargava

September 30th, 2009 :: Shashi Bellamkonda
This entry is part 1 of 26 in the series GrowSmartBiz Conference

Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new bookPersonality Not Included, an actually useful (gasp!) guide on how to use personality to reinvent your marketing. He writes the top ratedInfluential Marketing blog and has been featured in The Wall Street Journal, BusinessWeek, and other impressive places. Rohit teaches marketing at Georgetown University and is proud of his reputation as a fun and “non-obvious” keynote speaker who has presented across the world on authenticity, social media, and why marketing is no longer like feeding a baby.

#GrowSmartBiz Video : Panel 1: Driving Small Business Performance w/ Marketing and Innovation

September 30th, 2009 :: Shashi Bellamkonda
This entry is part 2 of 26 in the series GrowSmartBiz Conference

The first panel of the 2009 GrowSmartBiz Conference addressed how small businesses could increase their productivity and performance through sound marketing and innovation. The panelists included folks like:

- John Arnold (Contant Contact)
- Marissa Levin (Information Experts)
- Ramon Ray (SmallBizTechnology)
- Bob London (London, Ink)

To read more on the live blogging coverage, check out Ken’s post here. You can see the video of the session below?

Marissa Levin, Information Experts

As Founder and CEO of Information Experts, Marissa Levin leads IE’s efforts to create technology-based integrated communications solutions, human capital strategies, and learning strategies for government agencies and for organizations across a wide range of vertical markets. Marissa has led the organization’s entry into the federal market to achieve a sizeable presence in more than 14 agencies spanning all facets of government (civilian, defense, and intelligence), the capture of multiple GSA schedules, the award of the highly competitive OPM TMA Human Capital and Training Contracts, and many others.

Marissa has become known throughout the regional business community as a leader and visionary. She is also the Women’s Entrepreneurship columnist for the DC Examiner, and is a regular columnist for http://www.womengrowbusiness.com and Yahoo. Under her leadership, Information Experts was recently named as a small business success story for USAID, and was named to the Inc. 5000 List of America’s Fastest Growing Companies for 2009. She was also named as a 2008 BRAVO Award winner by SmartCEO Magazine, has been named as a 2009 SmartCEO Smart 100 participant, and also named as one of Washington’s Top 100 Technology Titans for 2009 by Washingtonian Magazine.

Additionally, Marissa has been featured in USA TodayThe Washington PostThe Washington Business Journal,Working Mother MagazineWashington Woman MagazineWashingtonian MagazineBisNow, and on CBS as a successful woman business owner and working mother.

Bob London, London, Ink

Bob London is president and founder of London, Ink, a marketing and communications consulting firm that helps organizations define and prioritize their products and services based on what the market wants — or doesn’t want — to buy. In pioneering the Virtual VP of Marketing concept, Bob works with established and early-stage companies who aren’t ready for the cost and commitment of a full-time marketing executive to assess their market opportunity, determine the strategic options and develop a practical go-to-market plan.

Bob has successfully managed marketing initiatives with annual budgets ranging from the $150 million network tv launch of MCI Friends & Family (back when network tv really meant something) to $75 (seriously!). His work and writing has been profiled or covered by the Wall Street JournalWashington PostMiami HeraldUSA Today and Marketing News, the AMA’s flagship magazine, and he recently spoke at Network Solutions’ Unintentional Entrepreneur series. While building London, Ink, Bob has also become known as a serious networker who continually leverages face to face and online networking channels to generate targeted awareness of his business — an approach he has dubbed, “Cloud Marketing.” He is also a published business humor writer — samples can be seen at Bob-servations.com.

John Arnold,

JA_color2_rotateJohn Arnold is a leading marketing speaker, author, and web marketing expert specializing in email marketing, web marketing, and mobile marketing strategies. John is the author of E-Mail Marketing for Dummies and co-author of the comprehensive desk reference Web Marketing All-In-One for Dummies.

Ramon Ray, SmallBiztechnology.com

Ramon Ray, technology evangelist, is an author, speaker and the editor ofSmallbiztechnology.com. Since 1986, Ramon has been using computers and was first “online” in 1995. He is the author of “Technology Solutions for Growing Businesses”, has written hundreds of technology articles and posted thousands of technology news items on Smallbiztechnology.com. His content is syndicated and read by thousands of readers. He has written technology articles for Entrepreneur, Allbusiness, Inc MagazineBlack Enterprise Magazine, New York Enterprise Report, CNet, Var Business, TechTarget and other media.

Ramon is not simply a technology writer, but as a former technology consultant, has years of hands on experience in building networks, installing software, upgrading computers, configuring mobile technology and supporting the technology small businesses use on a daily basis. He is often quoted in the media, including Entrepreneur MagazineInc Magazine, WCBS Radio, Crains New York, National Federal of Independent Business, Small Business Advocate Radio Show and has been invited to speak at events including the United States Small Business Administration Service Core of Retired Executives “Strategies for Succeeding in Business”, Inc 500, PC Expo, Internet World, American Woman’s Economic Development Corporation and Business Development Institute events.

Distinctions: Manhattan Chamber of Commerce, Member of the Board of Director’s and Technology Committee Chairperson, Jim Blasingame’s Small Business Advocate Radio Show, Brain Trust Member IBM, Small Business Expert Panel

Steve King, Emergent Research

Steve is a founding partner at Emergent Research where he leads ongoing research to identify, analyze and forecast the trends and shifts impacting the small business sector of the U.S. and global economies. He also researches the impact of the Internet and connective technologies on media and marketing.

Prior to founding Emergent Research, Steve held a number of executive, general management, and marketing positions with both large and small corporations. He is a Senior Fellow and board member at the Society for New Communications Research and an advisory board member at Pond Ventures.

Regularly quoted in the media and an active public speaker, Steve contributes to US News & World Report, the American Express Open Forum, Intuit’s Small Business United blog and other on and offline publications. Steve blogs on his research at www.smallbizlabs.com.

#GrowSmartBiz Video: Where do you stand on the Small Business Success Index?

September 30th, 2009 :: Shashi Bellamkonda
This entry is part 3 of 26 in the series GrowSmartBiz Conference

Ever wondered what the Small Business Success index is all about? Well, get it from the guy that runs it and will give you fond memories of statistics class in college.

Charles Colby is that guy and Rockbridge Associates is his firm. Check out the video below for some great content.

Presented by RockBridge Associates

#GrowSmartBiz Video : Panel 3: Staying Ahead in the Current Economy

October 1st, 2009 :: Shashi Bellamkonda
This entry is part 4 of 26 in the series GrowSmartBiz Conference

Christine Banning from SCORE gave a great presentation on the current economy in the afternoon of the #GrowsmartBiz conference. Check it out below:

Christine Banning is VP of Marketing and Communications at SCORE Association and is a marketing expert. She leads strategic brand management, marketing, marketing alliances and PR & communications for SCORE nationally. She has successfully led SCORE’s digital marketing strategy, reaching nearly 3 million people each year. Christine reaches an audience of 500 million annually through SCORE’s PR efforts. Christine speaks nationally on branding, entrepreneurship, small business identity and marketing. Christine serves on the Board of Directors of Dress for Success, Washington, DC. She received her graduate degree from The American University in Washington, DC. She was recently named an Honorary Member of SCORE New York City.

#GrowSmartBiz Conference Recap: Integrating Traditional Marketing with Social Media

October 1st, 2009 :: Ken Yeung
This entry is part 5 of 26 in the series GrowSmartBiz Conference

The last panel of the day at the GrowSmartBiz conference, panelists discussed how they could integrate traditional marketing with social media. Moderated by Jill Foster, the panelists included:

- Terri Holley (Creative Blog Solutions)
- Brent Leary (CRM Essentials)
- Danilo Bogdanovic (Loudoun Scene)
- Joanna Pineda (Matrix Group International)

This is the first time ever that the amount of time spent online globally on social networks has exceeded all other time, according to a Nielsen study. The working definition of social media being used for this panel is: content published online that is intended to provide value.

What is the most compelling thing in social media?

For Danilo Bogdanovic, it’s the ability to  engage with his customers.

For Joanna Pineda, the last few employees that she’s hired has been found via social media tools like Craigslist, Twitter, LinkedIn, etc.

For Terri Holley, she’s a social media enthusiast and a certified and professional life coach. Social media excites her because for a small business, it gives her a more level playing field. Allows her to reach out to her targeted audience without paying a high price. She’s able to listen to the social media space and find out what the people want. This enables her to reach out, talk to them and optimize to their needs.

For Brent Leary, social media has allowed him to travel to a social media conference in Buenos Aires where he spoke after someone found him via a tweet that linked to a podcast. It has enabled him to be connected with others in remarkable ways and thinks that it works in incredible ways and also to listen.

How has social media helped to create shifts?

According to Holley, there have been fundamental shifts in marketing. We want to be better informed before making decisions and expect it from the vendors and want to be invited to engage in getting the information. Social media is the ability for businesses to have conversations with web 2.0 consumers. The technologies created, including blogs, podcasts, etc are all tools to achieve this end.

Pineda emphasizes that these additional platforms that can be used for conversations should NOT be used for advertising purposes. It’s still for conversation. There is a high distrust for traditional advertising. You need to be a provider and consumer of the technology within the game.

Leary says that 93% of all Americans surveyed think that brands should be using social media. There is a high expectation for brands to be using it and a high propensity for additional and better service.

Bogdanovic references Anthony Pappas’s presentation that said 61% of consumers get their first impression online. Word of Mouth Marketing has also leapfrogged online. Everything is being talked about online.

How did you form a listening strategy?

First thing is to know who is talking about you. Set up some Google Alerts and search for your company name, product name, generic names, brands, etc to get notified when people are talking about them. Also set up a Twitter search to keep track of the conversation. Start following the trail and look at what bloggers are talking about you, who has a lot of followers, what dialogue is taking place. Then decide whether or not to engage.

By listening, people are leaving behinds crumbs on various sites and are asking companies to listen and find out what’s on their minds. Often times when brands ask people questions, you’re asking questions that you want certain answers for. These other conversations on other sites can lead to other discoveries. You want to have customers feel comfortable with you to talk about your product.

Pineda gave an example where she is dealing with a client who is publishing a book but yet has no attention or leads towards potential sales. Has hired several agencies to help promote him & his books, including a social media consultant. But the point is that the client wasn’t selling any books. Pineda’s company worked to help figure out what the client’s need is and find out how everything integrates so that the message and the brand are consistent and that you’re sharing things on different platforms so that people will follow you.

Holley’s big thing is helping companies understand how to have conversations with customers. Use this space to show people how you are as a human being not just as an object. A content marketing strategy is essential and that the message needs to be the same as the brand.

Bogdanovic states that you need to find out who your audience is and what their needs are. If you are trying to write a blog post and ask what you should write about, then you don’t know who your audience is.

You need to figure out which platform is professional and personal. Some people may prefer Twitter to be professional while Facebook is personal. Determine the lines and decide which platform goes for which.

Brent Leary, CRM Essentials
Danilo Bogdanovic, Loudoun Scene
Joanna Pineda, Matrix Group International

#GrowSmartBiz Video: SmallBiz Quick Tips: 10 Rules for Killer Business Cards – Steven Fisher

October 1st, 2009 :: Steven Fisher
This entry is part 6 of 26 in the series GrowSmartBiz Conference

So I got asked a few months ago to present at the GrowSmartBiz Conference and I suggested to do something on business cards. I am sure many people were like “ok….” It can be a dry subject unless you find the examples of business cards I did and relay some solid and clever rules to create “Killer” business cards.

This is a presentation that is usually given in 30 minutes and I did it in about 10. It was rapid fire and from the Twitter stream and the high fives I got, it went over really well. For those of you that could not make it, I embedded the presentation that came on everyone’s thumb drive below and further down is the video presentation of the session. Leave a comment and tell me what you think.

Video Presentation of “10 Rules for Killer Business Cards”
SKIP TO 4:35 past the raffle to get to my smiling face and enjoy.

About Steve Fisher:

Steve currently is Managing Partner of AppSolve. In its 10th year, Appsolve specializes in user experience design, enterprise web development and online community management. Through AppSolve, he works with Network Solutions to manage its online small business community. Prior to that he was founder and CEO of Slipstream Air, a software provider to the private air travel industry. It was sold in 2008 to JIT Airline Resources, which rebranded as Slipstream Aviation Software. Steve has also held key leadership positions at Global Network Solutions, OnSite Technologies, IKON, USConnect, Ryland and Wells Fargo.

He has published several e-books on Small Business Management, User Experience, Online Marketing and Innovation. Currently, he is working on his first book, “101 Rules for Entrepreneurs” slated for a Spring 2010 release.

He holds a Bachelor of Science in Business from University of Baltimore and on a personal note he is a private pilot, musician and concert photographer. He cur¬rently resides in Columbia, MD, USA.

#GrowSmartBiz Video: Effective Use of the WashBizJournal – Alex Orfinger

October 1st, 2009 :: Shashi Bellamkonda
This entry is part 7 of 26 in the series GrowSmartBiz Conference

Alex Orfinger, Publisher of the Washington Business Journal was our MC for the event and was very entertaining. He kept the audience going throughout the day and on top of that gave a great 10 minute overview of using the WBJ. Check out the video below:

#GrowSmartBiz Video: SmallBiz Quick Tips: 10 Rules for Killer Business Cards – Steven Fisher

September 30th, 2009 :: Shashi Bellamkonda
This entry is part 8 of 26 in the series GrowSmartBiz Conference


About Steve Fisher:

Steve currently is Managing Partner of AppSolve. In its 10th year, Appsolve specializes in user experience design, enterprise web development and online community management. Through AppSolve, he works with Network Solutions to manage its online small business community. Prior to that he was founder and CEO of Slipstream Air, a software provider to the private air travel industry. It was sold in 2008 to JIT Airline Resources, which rebranded as Slipstream Aviation Software. Steve has also held key leadership positions at Global Network Solutions, OnSite Technologies, IKON, USConnect, Ryland and Wells Fargo.

He has published several e-books on Small Business Management, User Experience, Online Marketing and Innovation. Currently, he is working on his first book, “101 Rules for Entrepreneurs” slated for a Spring 2010 release.

He holds a Bachelor of Science in Business from University of Baltimore and on a personal note he is a private pilot, musician and concert photographer. He cur¬rently resides in Columbia, MD, USA.

You can reach out to Steven Fisher at the Network Solutions Blog

#GrowSmartBiz Video: SmallBiz Quick Tip-Becoming an Entrepreneurial Leader Rieva Leonsky

September 30th, 2009 :: Shashi Bellamkonda
This entry is part 9 of 26 in the series GrowSmartBiz Conference


Rieva Lesonsky is CEO of GrowBiz Media, a communications company offering custom content and expert insight designed to help entrepreneurs build their businesses and achieve success. Lesonsky spent 26 years at Entrepreneur magazine, where she started off as a research assistant and worked her way up to editorial director. Lesonsky is also one of the only women to ever hold a top spot at a business publication.

A native of New York, Ms. Lesonsky is the author of Get Smart and the best-selling Start Your Own Business, and co-author of the books Young Millionaires, Ultimate Book of Franchising and 303 Marketing Tips. She served on the Small Business Administration’s National Advisory Council for six years. The SBA also honored her as a Small Business Media Advocate and a Woman in Business Advocate. She is a nationally recognized speaker and expert on entrepreneurship and small business ownership, and is a regular on MSNBC’s “Your Business” program.

#GrowSmartBiz Video : Senator Mark Warner Speaks to Small Businesses

September 30th, 2009 :: Shashi Bellamkonda
This entry is part 10 of 26 in the series GrowSmartBiz Conference

Special Note: Mark R. Warner, U.S. Senator from the Commonwealth of Virginia

Mark R. Warner was elected to the U.S. Senate in November 2008, and serves on the Senate’s Banking, Budget, Commerce and Rules committees. He served as Governor of Virginia from 2002-2006 after spending 20 years as a business leader in the high-tech industry.

He gave a great speech at the GrowSmartBiz Conference. Check out the video below:


More about Senator Warner
Senator Warner was the first member of his family to graduate from college, earning a degree from The George Washington University, thanks to part-time jobs and student loans. He received a law degree from Harvard in 1980.

As a private citizen and philanthropist, Mark Warner helped create the Virginia Health Care Foundation, which has provided health care to more than 600,000 under-served Virginians, and SeniorNavigator.com, a referral network for older Virginians and their caregivers.

As Governor of Virginia, Mark Warner inherited budget shortfalls that ultimately grew to $6 billion. He left office four years later with a budget surplus that allowed Virginia to make the largest single investment in K-12 education in state history, key reinvestments in one of the nation’s best public university systems, and record investments in the clean-up of the Chesapeake Bay.

In 2004, Warner chaired the National Governors Association, and TIME Magazine named him one of “America’s Five Best Governors” a year later. Governor Warner’s bipartisan, results-oriented focus resulted in Virginia being designated as the nation’s “best managed state” and its “best state for business.”

He lives with his wife, Lisa, and three daughters in Alexandria, Virginia.http://warner.senate.gov/