Seven Key Reasons Your Business Should Have a LinkedIn Company Page

Your small business has lots of competition out there and you have very little time to stay on top of all the ways to promote and gain awareness. For a small business there is the struggle with the promotion of the personal brand vs the company brand and determining how they come together. You have probably heard of LinkedIn and might have a personal profile there but did you know you could create one for your business?

Seven Key Reasons Your Business Should Have a LinkedIn Company Page

Creating a company page on LinkedIn supports the company brand and we have come up with Seven Key Reasons Your Business Should Have a LinkedIn Company Page:

1. Branding and Awareness – At its most basic level, the company page is way to promote your brand and create awareness of your business. When you set the page up, don’t forget a good version of your logo.
2. Search Engines Love and TRUST LinkedIn – Google has some trusted places it gets information and places it at the top of the rankings. Places like Wikipedia, IMDB and LinkedIn are sources for a search engine to index and put that reference on page 1 of the results.
3. Your Employees Can Connect to It – On your company page it lets you list all the people who work for your business so it becomes a sort of company directory. If you are doing sales research this can be a powerful way to find out who to contact at a particular organization.
4. Advertise without advertising – When someone searches for companies they might be searching on keywords so if your description is written well people could find your company and become a client of yours
5. Promotion of Your Knowledge – If you have created any groups, your company page also displays that so if someone finds you they can particpate in the communities you have built.
6. Up-to-Date Company Information - While the company page is about the company and not about the you or employees it does let you put the key information about your business up there so people can locate you via the web, phone or physical address
7. Promote Your Other Social Media Channels – Have a blog? Put the RSS feed up there. Have a twitter page? Post the link.

What Are You Waiting For?

With these seven great reasons your business should have a company page on LinkedIn, you should be opening up a new browser tab or window and going to LinkedIn after you finish reading this. If there are any other reasons we missed, please leave a comment. Other than that, get started.

This entry was posted on Friday, October 30th, 2009 at 8:00 am and is filed under Business Development, Entrepreneurs, Technology, small business, social media. You can follow any responses to this entry through the RSS 2.0 feed.


You can leave a response, or trackback from your own site.